I grew up as a latchkey kid in the chaos of the ‘90s and early 2000s — skate videos on repeat, wrestling every week, notebooks full of cheat codes, Nu-Metal, and movies that probably ruined my attention span.

This brand is my way of keeping that era alive. Not the polished "Y2K" version — the real one.

The one built on busted decks, late-night marathons, and the weird, loud, alternative side of entertainment that raised a generation.

If you miss that time like I do, welcome home. This brand isn’t about chasing trends — it’s about keeping a legacy alive.